Client
AlumaReel USA, Up in Smoke Welding Apparel, CMR Fabrication
Campaign
“We Are Welders”
This project was a labor of passion. We could tell immediately that the guys from AlumaReel, Up In Smoke, and CMR Fabrication were as passionate about the trade skills and tradesmen they serve as we are about cinematography and telling a compelling story.
A campaign combining the products of all three companies and a welder anthem was produced. Unfortunately impending COVID shutdowns cut to production short. We made the best of the situation and made something we could all be proud of.
Director: Billy Cano
DP: JD Macias
1st AC: Trevor Najera
Gaffer: Joshua Barrera
Grip: Jacob Watson
Photographer: Luis Gomez
PA: Alexa Gronfein
